The cannabis industry is booming, and social media platforms are the perfect place to advertise. Whether it’s a new dispensary opening or an old-school strain of weed getting rereleased, dispensaries and brands need a way to connect with their consumers.
The social media apps for stoners is a question that many people have been asking themselves. In this article, we will see which social media platform is the most cannabis-friendly today.
Cannabis businesses and fans often have their accounts removed, banned, or silenced in some way. With cannabis-specific platforms still failing to attract a significant number of users, the sector is forced to go from platform to platform in an effort to interact with enthusiasts, purchasers, investors, the media, and other key stakeholders.
According to the majority of sources, one choice seems to be the greatest for cannabis right now. Alternative platforms and techniques, on the other hand, may be useful for establishing long-term relationships.
Is LinkedIn Today’s Most Popular Cannabis Social Media Platform?
Though measurements or techniques for determining the most cannabis-friendly site aren’t easily accessible, anecdotal evidence from multiple sources suggests LinkedIn is the most cannabis-friendly network at the time.
LinkedIn, according to Alice Moon, a cannabis PR and social media expert, is excellent for networking industry professionals. “It’s more for individuals than companies,” she said, “but it’s a wonderful place for businesses to showcase their recent press coverage and news.”
She also praised Twitter Inc. for allowing cannabis material, but said that its search function links the word cannabis to comments about drug addiction.
Others agreed. LinkedIn does an excellent job of identifying cannabis industry experts, according to Karina Karassev, co-founder and COO of cannabis packaging company Stori.
Karassev said, “LinkedIn does a great job of eliminating negative stigmas around the cannabis business.”
The cannabis discussion is increasing on LinkedIn, according to Brooke Benavides, director of marketing at CMW Media. Clients have told her that non-industry members are still reluctant to use the site, and that those connections seldom engage with postings.
Despite its flaws, she considers the professional-oriented platform to be the finest today.
“LinkedIn is one of the few platforms that allows for organic reach in terms of cannabis content and groups, and industry professionals and companies don’t have to worry about being fined or’shadow banned’ from their networks,” Benavides added.
Other Social Media Alternatives to Consider
Reddit helps engage with fans, according to Liz Gottbrecht, director of delivery brand Lantern, by organizing AMA (Ask Me Anything) sessions on particular subreddits. She also said that the audio-based platform Clubhouse seemed to be a feasible alternative, but its appeal appears to be limited to industry leaders and movers. “It hasn’t yet discovered the broad appeal required to grow and sustain long-term relevance.”
Lantern also focuses on Alphabet Inc. Class C, YouTube, Twitch, and Pinterest, among other sites.
“They have strong cannabis-related communities where we can discover and exchange useful material within the limits – cuisine, how-tos, and games,” Gottbrecht said.
Rather of focusing on the general public, other companies are focusing on niche markets and cannabis-specific platforms. Gab and Mastodon were suggested as potential alternatives.
While social media behemoths like YouTube have recently eased prohibitions on cannabis, plant-focused platforms like TheWeedTube, Leafwire, and MJLink are just a handful of the companies seeking to help the cannabis community and its businesses.
Without social media, a brand’s success is limited.
Community development is important, according to branding experts, regardless of the techniques used.
Companies with advertising expenditures might consider allocating a part of their money to a public relations strategy. Press releases and giving comments to the media, according to CMW’s Benavides, help establish credibility.
“Releasing business news and giving comments on current topics is a means for companies to maintain journalistic integrity while staying top of mind — and top of a Google search,” she said, highlighting the importance of SEO (SEO).
In this writer’s perspective, however, businesses must exercise care or risk losing their credibility by analyzing every news item. Rather than being seen as an authoritative source, the brand may seem to be media-hungry and therefore be viewed as untrustworthy.
Moon suggested that merch giveaways be considered, since winners are often given branded goods that acts as word-of-mouth marketing.
“If the cannabis brand is able to conduct direct-to-consumer sales, they may give referral fees, which will incentivize consumers to tell their friends about the brand,” Moon said.
Gottbrecht also discussed staff referral systems, as well as local community development and word-of-mouth marketing. The majority of the techniques may be completed either online or in person.
“The emphasis on social for us is community development,” she said, “via collaborations with local companies, artists, cannabis brands, and dispensaries, as well as expanding our own audience as much as possible through email.”
Massroots is a cannabis-friendly social media platform that was created in 2013. It has since been shut down by Facebook. Reference: what happened to massroots.
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