Former NFL defensive end and hemp entrepreneur, Nate Jackson is the founder of two brands under his new venture Collective Supply: CBD products made from orange peels. This natural supplement will be sold as a dietary supplement to help with pain management and other ailments such as anxiety, ADHD, inflammation, arthritis and more.

The “is hemp and cbd the same” is a question that many people ask. The answer is no, they are not the same. Hemp is grown for its fiber, while CBD is made from cannabis plants.

The CBD products you’ve been waiting for have arrived, and they’re produced from orange peels.

Through its direct-to-consumer website, former NFL star Chris Hetherington has officially launched Peels, the first orange-derived CBD oil that claims a more consistent, pure, and stable texture, as well as zero trace of THC compared to conventional CBD products taken from hemp plants.

Peels was able to launch after receiving a $4 million investment from KarpReilly LLC, a Connecticut-based private equity firm that has previously invested in a number of food and beverage companies, including PepsiCo Greenhouse Accelerator program’s most recent winner Spudsy, as well as functional beverage brands KOIA, LifeAid, KeVita, and Iconic Protein.

CBD has a molecular structure that is identical to that of cannabis CBD.

Peels claims to use a proprietary process called Cyclic Terpene Assembly (CTA), in which highly aromatic compounds called terpenes from orange peels are combined with a naturally occurring organic compound called olivetol under heat and pressure in the presence of a catalyst to produce a CBD oil with a crystalline structure that allows for better absorption.

“Our product is legally labeled as CBD [because] its cannabinoid is molecularly identical or bio-identical in every way to cannabis- and hemp-derived CBD,” Hetherington explained, adding that “they act in the body in the same way, and have the same effects and benefits without the impurities and variability associated with regular CBD products.”

According to Hetherington, using orange peels to create CBD has a more beneficial environmental effect, particularly in terms of sustainability. “Orange peels are one of the most commercially accessible materials since they are often thrown away as waste,” he said.

“Rather of utilizing fertile acreage, millions of gallons of water, or harmful pesticides to grow hemp, we discovered that a byproduct of the citrus industry that was wasted in the processing of citrus into food and beverage items could be employed.” Our product contributes to the citrus industry’s circular economy and is much more sustainable than hemp-derived CBD.”

Making CBD more accessible to the general public

Peels’ long-term goal is to democratize the CBD market, which is expected to reach $19.5 billion by 2025 thanks to the FDA’s expected approval of CBD as a food additive next year, by making it more accessible to the general public. CBD products are still largely excluded from most grocery stores and are subject to close scrutiny by professionals who are drug tested on a regular basis, such as athletes.

Peels' goal is to eventually make CBD products more accessible to the public.

Peels’ ultimate aim is to make CBD products more widely available. 

PEELS

“Peels takes away any fear of failing a drug test. Our goal is to make CBD products the safest, cleanest, and most effective on the market, and to make them a part of people’s daily health routines,” Hetherington added.

“We also hope that Peels can contribute to dispelling misunderstandings about CBD and its harmful connection with cannabis and THC,” he said. Consumers still don’t understand the differences between hemp, cannabis, marijuana, and CBD. Contrary to popular belief for many years, cannabis usage is not only for the psychoactive effect. Some cannabinoids, like as CBD, aren’t known to have that effect.”

To Retail From Digital First

Due to fewer regulatory hurdles than traditional CBD, Peels has a better chance of entering brick-and-mortar retailers’ food and dietary supplement aisles in the future, and the company plans to launch a CBD immunity shot within the next month, with several other product formats in its short-term pipeline.

Peels, on the other hand, will start as a digitally native brand, concentrating on direct-to-consumer and subscription strategies for the time being, giving it greater control over the whole customer experience, from discovery to loyalty, according to Hetherington.

“In order to make data-driven choices going ahead, we want to establish direct feedback loops with consumers and have a stronger pulse on industry trends,” he added. 

“This will also offer us a far better chance to listen to our customers, encourage two-way dialogue for a high-engagement experience, and provide an outlet to educate customers about our products and science via our website and other marketing and communication channels,” says the company.

“As we increase our product options, distribution, and collaborations in 2022, there will be substantial possibilities for growth with additional capital,” Hetherington added.

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